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Celtic Trust v Lindsell Train – I know who I Trust

23 April 2021


The Super League had only been put to bed and now the tabloid types are talking about a British Super League with Celtic and the Rangers joining. This is old ground as we have been linked with joining the Premier League, Atlantic League and if memory serves me correct one called the Phoenix League.

More than 90 Minutes Issue 114 Print Edition

We all love a trip down South to play English teams and we all love an away day in Europe, and I have no doubt that Dermot Desmond and the board would jump at a chance to join a wealthy league, but the money down south is driven by TV money and corporate sponsorship where avoiding relegation has become more important to clubs than winning a Cup.

A run in the Cup and a final is a dream for fans whose team cannot compete with the bigger clubs in the league it is the stuff of dreams, but these dreams have been taken away from football fans due to the global interest in England’s and Europe’s big clubs due to massive marketing budgets.

Money has been flooding into English football for decades, while Italian football has suffered and the big two in Spain are supposed to be broke and they now want a bigger slice of the Champions League pie. I don’t think the Super League idea is dead and buried it is only sleeping now it maybe that UEFA are involved with the wantaway clubs next time around.



At Celtic we need to continue to support the Celtic Trust by joining and turning our membership money into shares. I have no doubt that the Lindsell Trian Ltd. that owns in and around 18.6% of our club should we move to a bigger league I have no doubt that they would try to increase their shareholding and try take over the club and leave us in the mess that Man United fans found themselves in when the Glaziers took over.

Let’s compare what the Global Equity Fund, Lindsell Train Ltd stands for and what the Celtic Trust stands for.

Lindsell Train “To increase the value of Shareholders’ capital over the longer term from a focused portfolio of global equities, primarily those listed or traded on Recognised Exchanges in developed countries world-wide. The Fund’s investment performance is compared with the MSCI World Index (Developed Markets) and is reported in Sterling. The fund is not constrained by the benchmark (MSCI World Index) and will take positions in individual stocks that differ significantly from the Index with the aim of achieving a return in excess of the benchmark.”

Rude Bhoys – Celtic Since 88

The Celtic Trust  “For many of us being a Celtic fan is a family and social tradition.
From parent to child, it was a rite of passage to attend your first match at Parkhead, first cup final or first league flag and many supporters answered the call and bought shares in the club in the 1990s.

While fans responded wholeheartedly to this, sales to the City and investment groups – such as our current principal shareholder, Dermott Desmond – far outweighed the shares bought by the individual fan. 

Despite the best intentions, Celtic Football Club is no longer owned by shareholding fans but by a single group, and in danger of any hostile takeover.

The Celtic Trust exists to prevent the scenario ever becoming a reality.

Our ultimate aim is for Celtic Football Club to be owned and run by its own supporters in the best interests of the team on the pitch and in line with the values and activities of its charitable history.

To that end the Celtic Trust also buys shares in the club collectively in the name of the Trust.

We can also act as a proxy for individual shareholders who can pass their voting rights to the Trust for Celtic PLC AGMs. As a democratic fan organisation, the Celtic Trust has regular face-to-face meetings with Celtic PLC where it campaigns on behalf of supporters and shareholders.

There is a minimum of four members meetings each year and an Annual General Meeting takes place in April/early May.

Subscription to the Celtic Trust is a minimum of £5 per month.

 Join now and make sure your voice is heard.

Please add the site to your bookmarks now, and watch us grow.

It’s our club; let’s own it!”

I know who I trust . We as Celtic fans need to pro-active and not re-active. Please give serious consideration to joining the Celtic Trust. It can be done!

Billy McNeill Lisbon 67

Andrew Milne started More than 90 Minutes in 2001. He has written for numerous publications and online about Celtic.  He is a former newspaper columnist with the Daily Ireland and the man behind celticfanzine.com. He is host of the Celtic Soul Podcast & Celtic AM pre-match events at Malone’s in Glasgow on match days and follows Celtic Home & Away. He is a season ticket holder for Celtic FC and the Republic of Ireland. He is also P.R.O. of St. Margaret’s CSC, a member of the Celtic Trust and the Celtic Graves Association.

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