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SHOW ME THE MONEY!

news
8 August 2024

Celtic announced to the London Stock Exchange this week, that the club’s earnings for the year will be “significantly higher than previous expectations”. The announcement comes at a time when Celtic fans are anxious over the lack of transfer news on the arrival of new players ahead of the upcoming Champions League campaign.

Brendan Rodgers has continually spoke about quality players coming into the club to strengthen the team and you would imagine he had assurances from Dermot Desmond, Celtic’s major shareholder, when he agreed to return to Celtic after Ange Postecoglou left for Spurs.

The change in expectations is down to financial gains made from selling players and a strong finish to last season, the Champions league money including Celtic fans buying 3 match packages and media money. Full end-of-year results will be announced in the middle of September.

Last year Celtic announced a record set of financial results”, with an increase in revenue to £119.9 million (€139.3m), compared to the previous year’s figure of £88.2 million. Pre-tax profit of £40.7 million, compared to £6.1 million the year before.

The Celtic board can not be accused of not having a good business model but they have been accused in the past of falling asleep at the wheel when it comes to the recruitment of the quality players that Brendan and every Celtic fans craves for.

Show me the money!